Today we have the privilege of interviewing Maria Zabauskaya, business development manager, at one of our favourite games developers, Belatra Games.
This is a company that have been around for over 30 years and have seen the industry develop from a small niche market in the 1990’s to what massive multi-billion industry it is today. Few companies have survived no less thrived for as long as Belatra Games have and so we are excited to hear about how the company is still expanding and shaping the industry in 2025.
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Belatra Games has been steadily expanding its market presence. How would you describe the company’s positioning in the iGaming industry as we enter 2025?
Well, Belatra Games has established itself as a strong and innovative player in the iGaming industry. Almost 32 years of market experience express stability and adjustability. We also offer a diverse portfolio that caters to different player preferences worldwide. Our games stand out for their engaging mechanics, striking visuals, and immersive storytelling. As we move into 2025, we continue to expand into new markets, particularly in Latin America, while strengthening our presence in established regions.
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What are the key focuses for Belatra in 2025?
Our primary focus is delivering top-tier slot games while diversifying our portfolio with other types, like Instant Games. Players have different gaming habits, and we want to ensure everyone finds something that resonates with them. Last year, we introduced X-Towers, an Instant Game designed to appeal to those seeking fast-paced, high-action gameplay.
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One of the highly anticipated releases of 2025 for Belatra was the newest Make It Gold. Can you share more details about this game?
Make It Gold is our first release of the year, and we are incredibly excited about it. The game takes players on an alchemical journey pursuing the legendary Philosopher’s Stone.
It features cascading reels, where winning combinations disappear, making way for new symbols and creating opportunities for consecutive wins from a single spin. This mechanic adds an extra layer of excitement, ensuring dynamic and engaging gameplay.
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What trends will shape the online slot industry in 2025?
One of the biggest is the mobile-first experience. It’s been non-changeable for 5 years already. According to the stats, mobile casino users will grow by 22.5% in 2025. That’s why we prioritize mobile optimization for all our games, ensuring seamless gameplay across devices. Another major trend is cross-platform compatibility—players want the flexibility to switch between devices without losing progress or experiencing disruptions.
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How does Belatra tailor its games to different regional preferences?
We understand that different regions have distinct player behaviors and expectations. For example, in Latin America, players enjoy games with high volatility and engaging bonus rounds, whereas in Europe, strategy-driven mechanics often resonate more. Our regional analytics help us design games that cater to these preferences, ensuring a customized gaming experience.
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What factors today influence players’ engagement with slot games?
One of the most interesting research of the last year was the difference in gaming preferences between generations. Here are some key findings: Gen Z players are highly influenced by influencers and social media trends. They favor fast-paced mechanics like Buy Bonus and Hot Mode, seeking instant gratification. They also value high-quality graphics and interactive elements. Meanwhile, Millennials enjoy a more immersive experience, appreciating detailed storytelling and longer play sessions.
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How is interactive storytelling influencing modern slot development?
Storytelling has become a crucial element in slot games. Players now expect more than just spinning reels—they want an engaging experience. That’s why we integrate narrative-driven bonus rounds and interactive elements that make players feel like they are part of an unfolding adventure. This approach increases engagement and keeps players returning for more.
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How is Belatra integrating these insights into its upcoming game releases?
We’re taking these insights into account. For instance, Make it Gold combines fast-paced mechanics like cascading reels with an engaging narrative, which we believe will appeal to both younger and more seasoned players. Our goal is to balance exciting, quick wins with immersive storytelling to cater to the diverse preferences of today’s gaming community.
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Looking ahead, what will be the key to success for a slot provider in 2025?
The key will be creating dynamic and engaging experiences that keep players returning for more. This includes delivering high-quality graphics, mobile-first experiences, and interactive gameplay. Providers need to stay flexible and innovative, responding to the evolving demands of players. And let’s not forget about technological optimization.
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What can players and partners expect from Belatra in 2025?
A lineup of exciting new releases, of course. Our partners can look forward to continued innovation, regional customization, and a strong focus on player engagement. We are committed to keeping Belatra at the forefront of the industry by adapting to trends and delivering high-quality gaming experiences.